We are delighted to announce our new involvement with the HULT International Business School – mentoring during the 5-weeks summer courses on the New Product Development (NPD), bringing the students close to the industry.
Terracom assigned projects to the students, who went over the stages of the New Product Development process (including the product design, product features, business plan, marketing plan, branding, and business development strategy) and created the products.
The students presented their progress to Terracom’s account managers on weekly progress meetings and we participated in the assessment procedure.
We would like to thank Professor Dr. Eng. Evangelos Markopoulos for his kind invitation and, of course, all the students for their ideas, creativity, and great results.
It was a unique experience for us and we really enjoyed it!
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